Why invest through Investo?

Investing properly is hard for most investors

To be a successful investor requires you to have sufficient knowledge, experience, decision-making capability, and a decent investing strategy. Investing properly and getting decent returns consistently takes a lot of time, knowledge, experience, and effort. Even after spending the time, many of them are very likely to make mistakes and get very poor returns. There are many reasons for this.

1. Too many options — 3000+ Mutual Funds / 5000+ stocks / IPOs / Crypto / US Stocks / Gold / Bonds / P2P lending / Alternatives etc. There is always something new that tries to entice investors offering better returns.
2. No proper portfolio with asset allocation as per the risk appetite — Most investors end up with messy portfolios (15+ Mutual Funds, 20+ Stocks). They don’t fully understand the importance of asset allocation and diversification.
3. Poor Research — Most end up buying/selling based on research via Moneycontrol, Twitter, Youtube, etc.
4. Irrational Decisions — Investors make a lot of irrational choices (tend to buy things that have given higher returns in the past, invest a lot in some particular stock or an asset like cryptos, buy-sell too quickly)

There are many problems based by customers today

1. Most brokers sell regular mutual funds even today. Customers end up losing a lot of money in commissions without getting much value. Existing investing apps earn money when you trade  on the platform or apply for IPOs through their platforms.
2. Investing decisions are very personal. But, they are very few platforms that make it easy to make good investing decisions in a personalised way.
3. If you want get someone to manage your portfolio, it’s really hard to find a good investing advisor who is affordable for most of us. Even if you find one, it’s super hard to manage the portfolio based on their recommendations and understand how well it’s working.

We want to solve these problems using data and technology.

We are building a smart investing and trading platform to make better investing decisions faster using data and technology. We want to make it really simple for investors to figure out where, when and how much to invest across all products like stocks, mutual funds, ETFs, bonds, real-estate etc.

Investors can view expert ratings and reviews of all financial products, get access to high performance trading ideas / strategies and ready-made portfolios, get real-time risk management nudges and analyse their investing performance better.

Soon you will be able to track your entire net worth, understand your path to financial freedom, invest on their own using powerful tools, get personalised investing advice online from a digital-advisor or human-advisor at a very low-cost, and invest seamlessly through our platform.

Get started now!